Finding originality by way of a burger prize-fight.

Visual Identity, Campaign, Motion

An update to one of my university projects, led by designers at Front Page. I was asked to create a “successful restaurant with a digital product as a main feature”.

UR-BRGR is my idea for the next great Glasgow burger restaurant.

UR—BRGR branded takeaway bag

UR-BRGR’s revolutionary create your own burger component allows the customer to decide what burgers stay on the menu permanently in the Burger Royale – a monthly prize-fight to see which burger (and creator) wins the honour of a permanent fixture on the menu, and a spot on the wall of fame.

The wall of fame, featuring UR—BRGR's winners.